Physical card game · Coming soon
Azul Emotions
Dive beneath the surface of your emotions
Most people fear difficult emotions long before they understand them. Azul Emotions transforms fear into curiosity through a beautifully designed card game.
Be the first to hear about launch updates, behind-the-scenes development, and exclusive early access.
For every tide, a stronger foundation.

Why sharks?
Most people fear sharks long before they ever encounter one. The same happens with emotions: we fear anxiety, anger, sadness.
But just like sharks, these emotions are often misunderstood. Beneath the surface, they carry information, signals, unmet needs, and opportunities for growth.
More than a game
- Name what you're feeling with more nuance
- Notice where emotions show up in your body
- Talk about feelings without overwhelm or judgement
- Use it in therapy, classrooms, families or on your own
Inside the deck
A gentle path from feeling to understanding
Alongside the emotion cards, the deck also contains physical sensations cue cards and "What I need" cue cards, so you can track where feelings live in the body and move straight to the support you need.

146
cards in the full deck
A complete set for identifying, exploring and talking about emotions.
3
layers of emotion
Primary, secondary and tertiary emotion cards help you dig beneath the first feeling.
1
question at the core
What do I need? Every round gently moves you from noticing a feeling to meeting the need behind it.
Who it's for
Individuals
A private, judgement-free way to check in with yourself and build emotional literacy.
Clinicians
A structured session opener, icebreaker or homework tool that gets clients talking.
Educators
Bring emotional literacy into classrooms, wellbeing programs and group activities.
Families
Open up conversations about feelings at the dinner table, not just in the tough moments.
What waitlist members get
Be first in line for launch
- Launch announcements, including the release date and where to buy
- Behind-the-scenes development updates from the creator
- Early access before the game sells to the general public
- When does Azul Emotions launch?
- Working towards mid November.
- What does the full deck include?
- The full deck includes 146 emotion cards across three layers, plus physical sensations cue cards and "What I need" cue cards.
- Is it a physical or digital game?
- Azul Emotions is a physical card game, beautifully designed and built to last through years of use.
- Who is it suitable for?
- Anyone. The cards work one-on-one, in groups, in sessions, classrooms or around the kitchen table.
- Do I need to be a professional to use it?
- No. The deck is designed from lived experience so that anyone can pick it up and start a conversation.

Join the waitlist
Get launch news and exclusive early access to the 146-card deck.
